June Business Bookclub Wrapup
June 26, 2008
Fiction Addiction’s business bookclub met tonight to discuss our June pick, Why We Buy: The Science of Shopping by Paco Underhill (S&S, paperback, $15.00).
The book started off a little slowly, but had captured everyone in the group’s attention by the end. We were a bit amazed at how much time and money large retailers and manufacturers spend to research consumer behavior, but we enjoyed learning the results of that effort. Some of the lessons (female shoppers don’t like to get bumped into while they are browsing) were pretty obvious but others were very anti-intuitive. Overall, it was a fascinating read for either a retail business owner or a consumer.
For a book written over 10 years ago, it did not feel dated and many of Underhill’s recommendations for the future are commonplace today.
Join us for our next business book club meeting on July 24th at 6:30 pm at Thai Top Restaurant to discuss The Anatomy of Buzz: How to Create Word-of-Mouth Marketing by Emanuel Rosen (Doubleday, paperback, $15.95.

Oprah
In Ann Aguirre’s debut novel, Grimspace (Ace, paperback, $7.99), Sirantha Jax has the rare genetic ability to jump a ship through grimspace, a talent that makes her a prized navigator for the Corp. Then a crash landing kills everyone else on board, including her partner, and lands Sirantha in a jail cell with no memory of the crash. A group of rebels frees her in exchange for her help overthrowing the Corp’s monopoly on space travel.
Sarah Beth Durst’s debut novel, Into the Wild by (Razorbill, papberback, $7.99), is a delightful fractured fairy tale for young adults.
Draw One in the Dark by Sarah A. Hoyt (Baen, paperback, $7.99) is a welcome addition to the field of urban fantasy. Hoyt’s first novel introduces us to Kyrie Smith and Tom Ormson, nightshift co-workers at a Colorado diner who are both shapeshifters.
Fiction Addiction’s business book club met last night to discuss the modern business classic The Tipping Point by Malcolm Gladwell. The club unanimously liked the book and found it’s theories on social epidemics fascinating.
Savvy by Ingrid Law (Dial, hardcover, $16.99) is an enjoyable fantasy novel for preteens.
Mystery phenom Robert Paker has written a pitch-perfect book with his second young adult novel, The Boxer and the Spy, which combines mystery, sports, and a teenage romance.
Joan Bauer’s new book, Peeled (Putnam, hardcover, $16.99), features Hildy Biddle, ace high school reporter. Hildy lives in Upstate New York in the normally quiet, peaceful town of Banesville, where life centers around the apple orchards and other agricultural pursuits. When the new owner of the town’s only paper begins playing up rumors of a violent ghost haunting an abandoned farm, Hildy learns an important lesson about journalistic ethics. Bauer, a Newbery Honor author, is known for creating strong, independent, witty, female teenaged characters such as Hildy.