Fiction Addiction’s business bookclub met tonight to discuss our June pick, Why We Buy: The Science of Shopping by Paco Underhill (S&S, paperback, $15.00).
The book started off a little slowly, but had captured everyone in the group’s attention by the end. We were a bit amazed at how much time and money large retailers and manufacturers spend to research consumer behavior, but we enjoyed learning the results of that effort. Some of the lessons (female shoppers don’t like to get bumped into while they are browsing) were pretty obvious but others were very anti-intuitive. Overall, it was a fascinating read for either a retail business owner or a consumer.
For a book written over 10 years ago, it did not feel dated and many of Underhill’s recommendations for the future are commonplace today.
Join us for our next business book club meeting on July 24th at 6:30 pm at Thai Top Restaurant to discuss The Anatomy of Buzz: How to Create Word-of-Mouth Marketing by Emanuel Rosen (Doubleday, paperback, $15.95.
July 1, 2008 at 4:04 pm
This is a classic!
A must read for any entrepreneur, especially those in retail.
Is there an online version of the business book club?
I can’t make it in person.
July 8, 2008 at 1:19 pm
Hi Kimber,
I’m afraid there’s not an online version of the club, but you’re welcome to follow along with our picks and read them on your own. Our current pick is announced each month on our Events page at http://www.fiction-addiction.com.
-Jill / Fiction Addiction