Fiction Addiction’s business bookclub met tonight to discuss our June pick, Why We Buy: The Science of Shopping by Paco Underhill (S&S, paperback, $15.00).
The book started off a little slowly, but had captured everyone in the group’s attention by the end. We were a bit amazed at how much time and money large retailers and manufacturers spend to research consumer behavior, but we enjoyed learning the results of that effort. Some of the lessons (female shoppers don’t like to get bumped into while they are browsing) were pretty obvious but others were very anti-intuitive. Overall, it was a fascinating read for either a retail business owner or a consumer.
For a book written over 10 years ago, it did not feel dated and many of Underhill’s recommendations for the future are commonplace today.
Join us for our next business book club meeting on July 24th at 6:30 pm at Thai Top Restaurant to discuss The Anatomy of Buzz: How to Create Word-of-Mouth Marketing by Emanuel Rosen (Doubleday, paperback, $15.95.
Oprah 
Tasha Tudor, beloved children’s book author and/or illustrator of 100 books, has 
In Ann Aguirre’s debut novel, Grimspace (Ace, paperback, $7.99), Sirantha Jax has the rare genetic ability to jump a ship through grimspace, a talent that makes her a prized navigator for the Corp. Then a crash landing kills everyone else on board, including her partner, and lands Sirantha in a jail cell with no memory of the crash. A group of rebels frees her in exchange for her help overthrowing the Corp’s monopoly on space travel.
