On November 17th, the Saturday prior to Thanksgiving, many communities around the country will be urging residents to shop at locally-owned, independent businesses (such as Fiction Addiction) for the day.
This movement, called America Unchained!, is sponsored by the American Independent Business Alliance (AMIBA). According to AMIBA, shopping at local independents circulates your money in your local economy 3.5 times longer than if you shop at a chain, generating greater community health and prosperity.
Greenville has its own Indepent Business Alliance, GIBA, which I’m planning to join.