One of the books I just read in my quest to create this blog was The New Rules of PR and Marketing: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott. This is a weighty, thought-provoking book that is worth reading by any business owner with an online presence, whether your business is planning to launch a blog or not. I’m still digesting what I’ve read, but I’m definitely planning to incorporate Scott’s news release strategy into my own site, which means I need to quit procrastinating and actually get around to creating a press kit :).
Others agree that Scott’s book is worth is reading; it was named one of the 10 Most Underrated Business Books by BNET (CNET Networks Business).
September 12, 2007 at 5:06 pm
Hey Jill,
Many thanks for writing about my book here. I appreciate it. I hope that you are able to make use of my ideas and that they help to make you even more successful.
Blog on,
David
October 4, 2007 at 11:10 am
[...] es un libro ideal para aquellos que piensan en tener presencia online, desarrollar blogs corporativos o comenzar a [...]